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Privacy Policy

Last Updated: August 5th 2025

Introduction

Amplift ("we," "our," or "the Platform") provides an AI-powered platform and related services through amplift.ai (collectively, the "Services"). This Privacy Policy ("Policy") explains how we collect, use, share, and protect personal information obtained from you when you use our Services, as well as your rights under applicable laws.

This Policy applies to users worldwide and specifically addresses compliance with United States (CCPA/CPRA), European Union/United Kingdom (GDPR/UK GDPR), Japan (APPI), Brazil (LGPD), South Korea (PIPA), and Singapore (PDPA), among others.

1. Information We Collect

1.1 Information You Provide

You may provide personal information directly to us when you interact with our services, including but not limited to:

  • Contact Information: Name (if applicable), email address, phone number, country/region, mailing address (if applicable).
  • Account Details: Username, password, profile picture, team details (if applicable).
  • Communications: Content of messages you send via the Services, email, or social media.
  • Survey and Event Information: Information you provide when participating in surveys, research, promotions, or events (subject to your consent).
  • User-Generated Content (UGC): Any prompts, inputs, outputs, text, images, audio, video, comments, or related metadata you create, upload, or submit via the Services.

1.2 Information from Third Parties

  • Public Sources: Public records, social media profiles, and other publicly available data.
  • Third-Party AI Providers: Certain Service features process your prompts or inputs via third-party AI platforms, which may generate inferences and return results to us.
  • Service Providers: Vendors who provide hosting, analytics, security, and other technical services.
  • Third-Party Login: When you register or sign in via third-party accounts (e.g., Google, Apple), we receive information you authorize, in compliance with relevant platform policies (e.g., Google API Services User Data Policy).
  • OAuth Authorization: When you connect a third-party account (e.g., Google, Microsoft, Dropbox) via OAuth to perform actions or access data through our Platform, we receive the necessary information according to your authorization. We will only use this information to fulfill the specific function you authorized, comply with applicable third-party developer policies, and will not retain or use this data for unrelated purposes. You may revoke our access at any time via the third-party’s account settings, after which we will cease collecting and delete the relevant data as required by law.

1.3 Information Collected Automatically

When you use our Services, we automatically collect:

  • Device Data: OS type/version, browser type, device model, IP address, device identifiers (including advertising IDs), screen resolution, network type.
  • Online Activity Data: Pages visited, session duration, referrer URL, navigation path, click data, search terms.
  • Location Data: Approximate location derived from IP address (country/region/city) for security and content customization. With your consent, we may collect precise location data.
  • Cookies and Similar Technologies: Used for session management, functionality, analytics, and personalization.

2. Tracking and Other Technologies

We use cookies, pixel tags, and similar technologies to:

  • Maintain login sessions
  • Analyze usage
  • Personalize content

You can control or disable cookies in your browser or device settings.

3. How We Use Your Personal Information

We process your personal information to:

  • Provide and Operate Services: Process your inputs through third-party AI providers and return generated outputs.
  • Personalize Experiences: Tailor content based on your preferences and history.
  • Improve and Analyze Services: Monitor performance, optimize features, and conduct research.
  • Ensure Security and Compliance: Detect, prevent, and respond to fraud, abuse, and legal obligations.
  • Fulfill Legal Obligations: Comply with applicable laws and regulations.

We do not process, disclose, or otherwise use your personal information to develop, train, or improve any artificial intelligence or machine learning models. However, we may use anonymized, de-identified, or aggregated data (from which personal identifiers have been removed and cannot be reasonably re-identified) for research, analytics, and service improvement purposes, including enhancing AI capabilities.

Data for Research and Improvement

While we do not use personal information for AI training, we may use anonymized, de-identified, or aggregated data for:

  • Service performance analysis
  • Feature development and optimization
  • Research and innovation
  • General AI model improvements

Such data cannot be traced back to individual users and maintains your privacy protection.

4. How We Share Your Personal Information

  • Affiliates: Controlled entities for operational purposes.
  • Service Providers: Vendors providing hosting, analytics, security, and technical support.
  • Third-Party AI Providers: To process your inputs and return outputs.
  • Legal and Regulatory Authorities: When required by law.
  • Business Transactions: In mergers, acquisitions, or asset transfers.
  • With Your Consent: For any purpose you explicitly authorize.

6. Your Choices and Rights

Depending on your jurisdiction, you may have the right to:

  • Access, correct, or delete personal information
  • Restrict or object to processing
  • Data portability
  • Withdraw consent (without affecting prior lawful processing)
  • Opt out of sale or sharing (CCPA/CPRA)
  • Lodge a complaint with a supervisory authority

8. Data Security

We implement technical and organizational measures to safeguard personal information, including:

  • Encrypted data transmission
  • Secure data storage
  • Access controls
  • Regular security audits
  • Employee training

However, we cannot guarantee complete security of data transmitted over the internet.

Service Improvements and AI Training

As detailed in the "Data Usage, Training, and Learning" section of our Terms, we may use certain data to improve our services and train our AI systems. Important exceptions and limitations apply, particularly for Enterprise users.

Please refer to our Terms for complete information about:

  • Types of data used for training
  • Enterprise plan exceptions
  • Data handling practices
  • Your rights regarding data usage

Data Protection and Security

Our security measures and data protection practices complement the warranty disclaimers and liability limitations detailed in our Terms. For specific information about:

  • Platform security
  • Data handling
  • Risk allocation
  • Liability limitations

Please see the "Disclaimer of Warranties" and "Limitation of Liability" sections in our Terms.

User Content Visibility

The content and code you generate using our services, including prompts and project files, are private and only accessible to you and Amplift's authorized employees, contractors, and partners as necessary to provide support and maintain platform functionality.

If your project is set to "public," then the prompts and code can be visible to other users. Your public project can also be remixed and used as a starting point for other projects. Private projects are not remixable, and their code and prompts are not visible to other users.

Other users cannot view your private content and projects unless you choose to make them publicly available through our platform's sharing and collaboration features.

Liability Protections

Our platform includes technical measures to protect the privacy and security of user content. However, we cannot be held liable for any issues that may arise from users deliberately circumventing our platform limitations or protections to access private content.

Users are responsible for maintaining the confidentiality of their account information and for any activities that occur under their account, whether or not authorized by the user. We disclaim all liability for any damages, loss of profits, or other harm resulting from unauthorized access to user content.

Our warranty disclaimers and liability limitations, as detailed in our Terms of Service, apply to all aspects of our platform and services, including the security and privacy of user data.

10. Children's Privacy

Our Services are not directed to individuals under the age of 18 (or the age of majority in your jurisdiction).

9. International Data Transfers and Regional Compliance

Your information may be transferred to, and processed in, countries outside your jurisdiction, such as the United States or Singapore. We take appropriate safeguards, including:

  • EEA/UK (GDPR/UK GDPR): Use of Standard Contractual Clauses (SCCs) or other lawful mechanisms; legal bases for processing include contract performance, legitimate interests, legal obligations, and consent.
  • Brazil (LGPD): Compliance with Article 33 for cross-border data transfer; ensure equivalent protection.
  • Japan (APPI): Transfer only to recipients with adequate protection standards; compliance with anonymized processing rules.
  • South Korea (PIPA): Adherence to cross-border outsourcing procedures and oversight of recipients.
  • Singapore (PDPA): Transfer only to recipients providing comparable protection to PDPA requirements.
  • United States (CCPA/CPRA): Compliance with consumer rights and opt-out provisions for California residents.

11. Changes to This Policy

We may update this Policy from time to time. Continued use of our Services after changes become effective constitutes acceptance of the updated Policy.

12. Contact Us

If you have questions about this Policy, please contact:

Email: hello@amplift.ai

Last Updated: August 5th 2025