AI-Powered Campaign Management

Track Every Influencer Campaign in One Dashboard

No more scattered spreadsheets and manual copy and paste. Amplift's Campaign Tracker gives you real-time visibility into creator deliverables, performance metrics, and ROI — all in one place.

500 Campaigns Managed
3X Faster Reporting
Real-time Performance Data

What is Campaign Tracking?

Campaign Tracking is a centralized management system that monitors influencer partnerships from kickoff to completion. It tracks content delivery, engagement metrics, conversions, and spend — giving marketers a clear view of what's working and what needs adjustment.

Why Spreadsheets Don't Scale

Managing influencer campaigns in spreadsheets means constant manual updates, version control nightmares, and delayed insights. By the time you spot an underperforming post, it's too late to optimize.

Amplift changes this. Our Campaign Tracker automatically pulls performance data, flags missed deadlines, and calculates ROI in real-time — so you can make decisions while they still matter.

Platforms We Cover:
Impressions & ReachEngagement RateCost Per Mille (CPM)Cost Per Engagement (CPE)Total SpendContent Delivery Status

Campaign Tracker vs. Manual Tracking

See how automated campaign management compares to spreadsheet chaos.

Data Updates
Manual entry, often delayed
Real-time auto-sync
Performance Visibility
Scattered across platforms
Unified dashboard
Deadline Management
Calendar reminders
Visual timeline with status tracking
Performance Benchmarking
No historical context
Compare against creator's past performance
ROI Calculation
Manual formulas, error-prone
Instant, accurate ROI reports
Multi-Campaign View
Separate sheets per campaign
All campaigns in one place

What You Can Do

Everything you need to manage, monitor, and optimize influencer campaigns at scale.

Feature 1: Campaign Dashboard

See all creators, deliverables, and performance metrics for your campaign in a single view.

  • Track creator deliverables and status
  • Visual timeline management

Feature 2: Automated Performance Tracking

Pull engagement, reach, and conversion data directly from social platforms — no manual entry required.

  • Auto-sync with Instagram, TikTok, YouTube & more
  • Track posts, reels, and videos

Feature 3: Deliverable Management

Track content submissions, approvals, and posting schedules with clear status indicators.

  • Approval workflows with revision history
  • Automated deadline reminders

Feature 4: ROI & Attribution Analytics

Calculate true campaign ROI with customizable attribution models and cost tracking.

  • Cost per engagement, click, and conversion
  • Compare performance across campaigns

How to Track Campaigns with Amplift

From launch to report in three simple steps.

1

Step 1: Set Up Your Campaign

Create a campaign, add creators from your shortlist or import from your database directly, and define deliverables, timelines, and budget.

2

Step 2: Monitor in Real-Time

Once you insert the post URLs, watch performance metrics update automatically. Track engagement trends and compare against historical data.

3

Step 3: Analyze & Report

Review ROI dashboards, generate reports, and extract insights to improve your next campaign.

Who Uses Campaign Tracker?

Built for anyone managing creator partnerships at any scale.

Use Case 1: In-House Marketing Teams

Keep campaigns organized and share performance updates with stakeholders effortlessly.

Use Case 2: Influencer Agencies

Manage multiple client campaigns simultaneously with clear separation and reporting.

Use Case 3: Performance Marketers

Tie influencer spend directly to conversions and optimize based on real attribution data.

Use Case 4: E-commerce Brands

Track affiliate links, discount code usage, and direct sales from creator content.

Frequently Asked Questions

Everything you need to know about Campaign Tracking.

Q1: What is influencer campaign tracking and why is it important?
A: Influencer campaign tracking refers to monitoring all aspects of a creator partnership — from content delivery to performance metrics and ROI. It's important because without tracking, you can't identify which creators drive results, optimize mid-campaign, or prove value to stakeholders.
Q2: How does Amplift pull performance data automatically?
A: Amplift connects to social platforms via official APIs. Once connected, we automatically sync engagement metrics, reach, and (where available) conversion data — eliminating manual data entry.
Q3: Can I track campaigns across multiple platforms?
A: Yes. Amplift supports Instagram, TikTok, YouTube, Twitter/X, and LinkedIn. You can track a single creator's deliverables across platforms or compare performance by channel within the same campaign.
Q4: How does ROI calculation work?
A: Amplift calculates ROI by comparing total campaign spend (creator fees, product costs, etc.) against tracked outcomes like engagement, clicks, and conversions. You can customize attribution windows and choose which metrics matter most for your goals.
Q5: Can I share reports with clients, executives, or team members?
A: Absolutely. Generate PDF reports with one click, schedule automated report delivery, or share live dashboard links with view-only access for clients and stakeholders.

Ready to Take Control of Your Campaigns?

Stop chasing updates and start tracking results. See why top brands and agencies use Amplift to manage influencer campaigns.