Runway vs Sora 2: AI Visibility Showdown - A Comprehensive Analysis
A detailed comparison of how generative AI engines evaluate, rank, and recommend two leading AI video generation platforms based on visibility, citations, and share of voice.
Runway
Sora 2
Overview
SHARE OF VOICE
Runway
51%Strong competitor
Sora 2
49%Trailing by 2 pts
AVERAGE VISIBILITY
Runaway
70%Strong in Usability
Sora 2
64%Strong in Capability
Total Prompts Analyzed
120 Across 2 AI models
Total Citations
108 From 81 sources
Brand Overview
Understanding the core role and positioning of each entity within the AI video ecosystem.
Runway
AI Video Creation Platform
Key strengths
- End-to-end video creation & editing
- Creative controls: camera motion, motion brushes
- Popular with creators & studios
- Well-documented workflows
Sora 2
OpenAI Video Generation Model
Key strengths
- Top-tier video generation at model level
- Strong temporal consistency & scene understanding
- Core tech for next-gen AI video systems
- Highly referenced in evaluations
Share of Voice Analysis
Competitive presence across AI engines and query categories.
Overall SOV Distribution
Head-to-head competitive positioning
SOV by AI Platform
Cross-platform presence comparison
| Platform | Runway SOV | Sora 2 SOV | Gap | Status |
|---|---|---|---|---|
| GPT | 53 | 47 | +6.0 pts | Runway leading |
| Perplexity | 49 | 51 | -2.0 pts | Sora 2 leading |
| Overall Average | 51 | 49 | +2.0 pts | Runway leading |
AI Visibility Score Comparison
How visible each brand is across different AI query categories.
91
Runway Overall Score
89
Sora 2 Overall Score
Video Quality & Temporal Consistency
Creative Control & Editing
Ease of Use
Brand Recognition
Educational & Documentation Coverage
Pricing & Cost-Effectiveness
| Topic | Leader | Visibility | Sentiment | Performance |
|---|---|---|---|---|
| Most advanced AI video generation model | Sora 2 | 94% | Positive | dominant |
| Best AI video tool for creators | Runway | 93% | Positive | strong |
| AI video with strong temporal consistency | Sora 2 | 92% | Positive | strong |
| Production-ready AI video platform | Runway | 90% | Positive | strong |
| AI video tool with advanced camera control | Runway | 98% | Positive | dominant |
Citation Source Analysis
Where AI engines pull information about each brand.
AI Citation Sources Breakdown by Brand
Where AI engines pull information about each brand.
Sora 2 relies more heavily on official announcements and community discussions, while Runway shows stronger visibility through tutorials and video-based platforms.
Owned vs Third-Party Citation Mix
Comparison of how AI balances brand-owned content versus external sources.
| Source | Runway | Sora 2 |
|---|---|---|
| -- | -- |
Strategic Recommendations
Actionable insights for improving AI visibility for each platform.
For Runway
Reinforce Platform-Level Differentiation
High GEO ImpactIssue: In some AI responses, Runway is framed primarily as a wrapper around underlying models.
- Clearly articulate platform-specific value beyond model access
- Emphasize workflow, tooling, and creative control advantages
A 10–15 percentage point increase in platform-focused recommendations.
Expand Beginner-Oriented Positioning
High PriorityOpportunity: Runway’s professional positioning can reduce visibility in entry-level queries.
- Develop simplified onboarding content and starter workflows
- Highlight speed-to-output and low learning curve
A 15–20 percentage point growth in beginner and lightweight creator queries.
For Sora 2
Clarify the Capability-to-Use-Case Narrative
High GEO ImpactIssue: Sora 2 is frequently cited for technical excellence, but AI responses often lack clear application context.
- Publish structured examples mapping model capabilities to real-world video scenarios
- Provide reference-ready descriptions of strengths and limitations
Could increase a 15–20 percentage point increase in use-case-related visibility.
Improve Structured Documentation Signals
High PriorityOpportunity: Sora 2 information is often fragmented across news and discussions.
- Release consolidated technical overviews and capability summaries
- Improve citation consistency across authoritative sources
Could achieve a 20–25 percentage point increase in technical and explanatory query visibility.
Conclusion
Final assessment and key takeaways.
Final Assessment
In the AI video landscape, Sora 2 and Runway compete within AI-generated video, but AI systems perceive them differently: Sora 2 represents core video model capabilities, while Runway operates at the application layer focused on usability, creative workflows, and commercial deployment.Runway leads tool recommendations with 70% visibility, while Sora 2 maintains 64% visibility as a technical capability source.
The path forward for both brands is clear:
- Sora 2 should strengthen application-oriented framing to improve recommendation clarity
- Runway should continue reinforcing its independent platform value while improving accessibility
With focused execution on these strategies, both platforms can expand their addressable markets while continuing to leverage their core strengths in discovery, trust, and decision-making support.
What is Generative Engine Optimization?
Understanding how AI systems discover, evaluate, and recommend models and platforms. GEO focuses on how generative AI systems decide what to mention, how to describe it, and when to recommend it.
GEO Key Strategies include:
- Content structure and clarity
- Authoritative, citable references
- Share of voice across AI engines
- Consistent trust signals
This report analyzes Sora 2 and Runway's GEO performance, focusing on visibility, citation rate, and share of voice, offering insights on how they can compete in the AI-driven market.
FAQ
requently asked questions about this analysis and Generative Engine Optimization.
Why does Runway lead in overall AI visibility?
Where does Sora 2 outperform Runway?
How do AI engines distinguish between Sora 2 and Runway in visibility ranking?
Can improving GEO shift Sora 2 into more recommendation-oriented AI responses?
How does content structure influence AI visibility for models versus platforms?
Why does Runway appear more frequently in “best tool” recommendations?
Ready to boost your AI visibility
Get a comprehensive analysis of how AI understands and recommends your brand versus competitors.