Social Listening

See the real conversations behind your campaigns

Amplift Social Listening helps you stay on top of what people actually say about your brand, competitors, and category — across platforms and creators.
You get one place to watch conversations, spot opportunities, and feed those insights straight into your influencer, content, and AEO workflows.


Why social listening matters now

Feeds move fast. Creators test angles daily. AI answers remix whatever’s out there.
If you only look at likes and reach, you’re flying blind.

Amplift Social Listening helps you:

  • See key conversations in one place instead of hopping across tabs and tools
  • Understand who is shaping the narrative — KOCs, KOLs, customers, or competitors
  • Find the hooks and questions that actually resonate instead of guessing angles
  • Turn raw noise into direction for campaigns, content, and product messaging

What Amplift Social Listening does for you

1. Identify customer intents across your category

Stop manually checking accounts and screenshots.

  • Track mentions of your brand, products, and competitors
  • Watch how people talk about your niche, use cases, and pain points
  • Filter by platform, creator type, or audience size
  • Save important examples for later analysis or sharing with the team

2. Understand who is driving the narrative

It’s not just what’s being said — it’s who is saying it.

  • See which creators, KOCs, and communities are talking about you
  • Identify recurring “power users” and advocates worth building with
  • Spot risky voices or narratives early (misinformation, off-brand angles, etc.)

3. Turn mentions into structured insights

No more staring at endless comments and posts.

  • Cluster similar mentions into themes (benefits, complaints, use cases, objections)
  • Summarize what people love, what confuses them, and what they ignore
  • Turn a cluster of mentions into an actionable insights in a few clicks

4. Track campaigns and shifts over time

Did the campaign actually move the conversation?

  • See how conversation volume and themes change before/after campaigns
  • Compare how people talk about you vs. key competitors over a period
  • Track how new features, launches, or messages show up in community talk
  • Export key findings for reports, stakeholder updates, and internal docs

Who Amplift Social Listening is for

Influencer & Social Teams

Build campaigns that start from real conversations, not decks.

  • Find creators and KOCs who already talk like your audience
  • Spot angles, hooks, and formats that drive actual discussion
  • Monitor creator output and community reactions in one place

Growth & Product Marketing

Keep a live radar on how your market really talks.

  • Validate messaging against how users naturally describe your value
  • Identify confusion points and objections straight from user language
  • Feed these insights into landing pages, AEO, and sales enablement

Founders & Lean Teams

You don’t have a separate insights team — Amplift becomes one.

  • Quickly understand what’s trending around your niche
  • Watch if your positioning is landing or getting ignored
  • Use real-world language to sharpen pitches, decks, and marketing assets

Agencies & Freelancers

Ship smarter strategies and reports without needing a big research team.

  • Quickly scan a new client’s brand and category conversations
  • Pull creator and audience language straight into proposals and pitch decks
  • Show before/after shifts in how people talk during and after campaigns
  • Reuse insights across multiple clients while keeping workspaces organized and separate

What you can achieve with Amplift Social Listening

Teams typically use Amplift Social Listening to:

  • Spot new content and campaign opportunities from live conversations
  • Strengthen briefs with real quotes, examples, and audience language
  • Choose better creators based on who already drives relevant talk
  • Protect brand narrative by catching misleading or off-brand angles early
  • Align teams around one shared view of “what the market is actually saying”

How Social Listening fits into the Amplift ecosystem

Amplift is built to connect insights with execution.

With Amplift Social Listening, you can:

  • Feed conversation insights straight into influencer sourcing and briefing
  • Turn recurring questions and themes into AEO topics and content briefs
  • Attach real examples to your reports, pitch decks, and strategy docs
  • Keep influencer, content, and AEO teams working from the same reality, not separate screenshots

Example workflows

Planning a new influencer campaign

  1. Track conversations around your key product category and use cases
  2. Identify creators and KOCs who already speak your audience’s language
  3. Pull real quotes and mentions into a creative brief inside Amplift
  4. Align on angles and talking points that already resonate
  5. Monitor conversation shifts during and after the campaign

Refreshing your messaging

  1. Search for how people describe your product, problem, and competitors
  2. Cluster mentions into “what they love”, “what confuses them”, and “what they want”
  3. Use these findings to update positioning, sales scripts, and web copy
  4. Push core themes into AEO and content briefs for new pages
  5. Re-check conversations after launch to see if the new narrative sticks

Protecting your brand narrative

  1. Set up monitoring around your brand name, flagship products, and key claims
  2. Catch early signals of off-brand or misleading narratives
  3. See which creators or posts amplify those messages
  4. Decide if you respond, clarify, or shift your own content
  5. Document learnings and examples for internal playbooks

FAQs

Is Amplift Social Listening another generic “social monitoring” tool?
No. It’s built to serve growth, influencer, and content workflows — not just dashboards. The goal is to move from “we saw this post” to “this insight changed our next campaign or page.”

Which platforms can Amplift Social Listening support?
Amplift focuses on the platforms where creators, KOCs, and niche audiences actually talk about tools and products. You can pull those conversations into one workspace instead of checking each platform manually.

How does this connect to the rest of Amplift?
Insights from Social Listening can be sent directly into influencer lists, content briefs, AEO planning, and reporting, so you’re not copy-pasting between tools.


Ready to turn conversations into direction?

Give your team one place to watch, interpret, and act on what the market is saying — with Amplift Social Listening.
Possible CTA:

“See Amplift Social Listening in action” / “Book a social listening walkthrough”